Through Creative Ink, Stephens College’s student marketing firm, Columbia Transit requested branding and identity materials for its new transit system, COMO Connect.
Foremost, Columbia Transit wanted to convey connection and movement. The new COMO Connect brand encompasses the modern and upbeat feel of the city as well as keeping traditional elements of transportation. Each color represents one route within the transit system, and the triangle element is used throughout the COMO Connect brand.
Visit the official COMO Connect website for more information.