Sara Barnett

Main Squeeze

Client Work
2016 Kansas City Student ADDY — Bronze

A local Columbia favorite, Main Squeeze has established itself as the only natural foods and juice bar in the Mid-Missouri area. After 15 years of business, Main Squeeze decided to completely rebrand their restaurant to better communicate its mission and personality.

The idea of food equity — the right to healthy, fresh food no matter your walk of life — was central to the restaurant and its comprehensive rebrand. Main Squeeze makes great food accessible to all of Columbia through their community gardening efforts. Highlighting these aspects of the restaurant was vital to the new look and feel.

Warm, earthy colors give the restaurant an inviting vibe while hand lettered type helps convey the organic and authentic qualities of Main Squeeze. The new "goodness for all" tagline reinforces the restaurant's key mission of food equity.

The project included an original logo design with handmade icons and textures, an original tagline, shirt design, store signage and 10 informational posters.