Sara Barnett

Print & Parcel

Student Work

Print & Parcel, a quaint book bar and cáfe, sought a new identity, brand and marketing plan. The cáfe offers new and used books while specializing in other products like their signature coffee and hand pressed stationery.

When designing Print & Parcel’s new branding materials, it was important to convey the store’s look and feel — classic yet modern. The black and white palette with gold accents further expressed the store’s culture and style.

The scope of this project included a logo, style guide, letterhead, business cards, website design and an original cáfe menu.