Sara Barnett
spectrum_logo.png

Spectrum

Branding

Client Work

In collaboration with Monmouth College, the students of the school's LGBTQIA support group sought a cohesive name and brand. 

Spectrum acknowledges the community as a whole and provides support and safety to those who identify as LGBTQIA in the Monmouth College community.

Six abstract and unifying icons with unique color variations give meaning to the idea that gender is a spectrum, not simply black nor white. Strong typography and letterforms provide the logo with a solid and sturdy base.